Blog

Notes from doorsicht

Short pieces on perception, strategy, and the pictures leaders carry.

• 1 September 2026

  52% doesn't tell you what to do on Monday

  Why an engagement score alone isn't enough, and how a single picture reveals what lies behind it and what to do on Monday.

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• 24 July 2026

  Five executives, five different pictures of what was decided.

  Founding story: why Doorsicht exists, and the old Dutch word behind the name.

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• 24 April 2020

  Restaurants closed. Supermarkets open. Strategy needed.

  How Picture First began: a question, a camera, and two images that connected years later.

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