Blog

Notes from doorsicht

Short pieces on perception, strategy, and the pictures leaders carry.

• 24 July 2026

  Five executives, five different pictures of what was decided.

  Founding story: why Doorsicht exists, and the old Dutch word behind the name.

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• 24 April 2020

  Restaurants closed. Supermarkets open. Strategy needed.

  How Picture First began: a question, a camera, and two images that connected years later.

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